Electronic Arts is dipping its toes into fitness apps with the launch of Yogify for iOS.
The app offers “flow-style” yoga programmes, with 35 hours of yoga across 50 levels, from beginner to master. In total there are more than 275 yoga poses with photo illustrations, audio cues and tips. The app itself is free and includes samples classes; users can than buy one programme for $1.99, a whole level for $3.99, or get the entire collection for $9.99.
The app is the brainchild of former EA communications director Jen Riley, who came up with the idea while on maternity leave. “I am an avid yogi and was looking for an app to give me a guided yoga program while I was away from home,” she writes on the company’s blog. “What I discovered on the App Store was an unmet need that I felt that I was uniquely qualified to bring to market.”
“Many people may ask why EA Sports would dip their toes into the fitness space, particularly in the wake of EA Sports Active [for the Wii],” she adds. “To me, it makes perfect sense. Mobile is one of the fastest growing segments in the industry, and we have an opportunity to bring something great to market.”
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